Business
and training for companies
Strategic training in digital marketing, brand building, and advertising — designed for the development of marketing teams.
I offer comprehensive organization of training sessions that combine deepening key competencies with team integration and inspiration to act. I propose flexible formats — from intimate workshops to events for over 200 participants. I tailor the program to the real challenges and business goals of your team.
Choose a topic from the offer or let's talk to customize a formula tailored to your organization.
I invite you to collaborate!
Martyna Buszczak
How to increase customer LTV through better decisions, personalization, and automation using artificial intelligence
Goal: To help marketing, sales, and product teams understand what really impacts LTV (Customer Lifetime Value) and how AI can support actions that increase customer value over time.
For whom: CMO, marketing directors, marketing teams
Format: Training + project workshop + exercises with AI (ChatGPT + other tools)
Improve your Lifetime Value Strategy
Create more relevant, automated, and scalable customer experiences with the help of artificial intelligence.
Goal: To support marketing teams in designing and implementing customer journeys integrated with AI technologies—from acquisition to retention.
For whom: CMOs, marketing directors, digital marketing teams.
Duration: 1 day (6 hours)
(possibility of extending to 2 days with live journey prototyping)
Format: Interactive workshop with hands-on work on your own cases, customer journey mapping, AI tools, and an implementation plan.
Re-design your customer journey with AI
For whom: Senior marketing team, digital lead, head of brand, content team lead, marketing teams
Duration: 1 day (6h) or mini version (2h)
Format: Strategic workshop with exercises
& Beyond
Create effective, engaging video ads for TikTok, Reels, and YouTube Shorts that capture attention and sell.
Objective: Acquire skills in designing, creating, and optimizing short video ads in vertical format — from idea to performance analysis.
For whom:
- Social media & content marketing team
- Creative and production team
- Performance marketing / eCommerce marketing
- Brand team
Duration: 4h (Shorter version available - 2h)
Format: Training + analysis of examples + practical exercises
Better Short Form Video Ads
How to use artificial intelligence to close more leads, serve customers faster, and better forecast sales.
Goal: Teach sales teams (B2B and B2C) how to practically use AI to increase the effectiveness of their actions—from prospecting to follow-up and data analysis.
For whom:
- Salespeople
- Account managers
- Sales enablement
- Customer success
Duration: 1 day (6 hours).
Format: Practical workshop + exercises with AI.
AI for Sales Teams
For whom: Marketing teams, creative team, brand team, copywriters, strategists.
The workshop can also serve as a team-building activity for various teams.
Duration: 1 day (6 hours).
A shorter version of 3 hours is possible.
Format: Creative workshop with practical tasks.
AI-powered Creative Thinking
Format: Training + analysis of examples + strategic and creative workshop
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