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Prizes are valid for enterprise teams, start-ups, media agencies.

You'll be requested to present your scratch card with the prize. Terms shared during the discovery call.

Your Scratch‑&‑Win Rewards

🧭

A focused review of workflows, tools, and bottlenecks to spot quick wins with AI in Marketing of your Company

AI in Marketing Audit

 

🎟️

Exclusive Web Summit discount on one full‑day workshop for your team.

Up to 75% off AI Workshop

🏆

A chance to win a free full day session on a chosen topic.

Entry to Win a Free Workshop

About Martyna
& Workshop Hut

My name is Martyna Buszczak.
For 15 years, I’ve been working in marketing, branding, and growth strategy. After 12 years at Google/YouTube supporting global brands, I now help teams use AI to work smarter in marketing, sales, and creativity — with practical, no‑fluff workshops.

 

  • Strategy + hands‑on execution in one day
  • Templates, workflows, and measurable outcomes
  • Practical use cases for your business category

Among companies I delivered workshops for

Workshops that turn AI into real results

 

💼  AI for Marketing Team
Automate. Create. Analyze. Smarter.
 

Transform your marketing operations with AI — boost efficiency, creativity, personalization, and performance across the entire customer journey.
 

Workshop Plan

 

  1. Mapping your AI potential — audit of tools & workflows for automation and optimization.
     
  2. Customer Journey Optimization — AI across awareness, engagement, conversion, retention.
     
  3. Create ad‑ready content — visuals, headlines, copy variations for multiple audiences.
     
  4. Hyperpersonalization — adaptive campaigns powered by insights to improve ROI.
     
  5. Testing & analytics — design A/B tests, compare channels, optimize with data.
     
  6. Scale with AI assistants — automate campaign management & reporting.
     
  7. Action roadmap — measurable next steps for your team.
     
Format: Full‑day (6h) online workshop, on‑site option available.  Bonus: prompts, templates, and ready materials.
 
🤝AI for Sales Teams
Prospect. Personalize. Close Faster.
 

Practical AI workflows to streamline lead generation, outreach, and deal closing — while keeping human connection at the core.

 

Workshop Plan

 

  1. Sales process audit — find pipeline bottlenecks and AI opportunities.
     
  2. Prospecting with precision — find, qualify & segment high‑potential leads.
     
  3. Personalized outreach at scale — human‑sounding messages & follow‑ups.
     
  4. AI‑powered follow‑up systems — automate CRM updates & reminders.
     
  5. Performance optimization — forecasts, upsell opportunities, ROI evaluation.
     
  6. Build your Sales Assistant — research, reporting, daily support tasks.

 

Format: Full‑day (6h) online workshop, on‑site option available.  Bonus: playbooks for outreach, ready to use tempates.
 
🧙‍♀️AI for Creativity
Spark Ideas. Design Smarter. Create More.
 

Harness generative AI to enhance ideation, storytelling, and design. Perfect for marketers, designers, and innovators.

 

Workshop Plan

 

  1. Idea generation sprint — brainstorm campaigns, taglines & visual directions.
     
  2. From idea to visuals — mockups, layouts & social content with image/design AI.
     
  3. Storytelling with AI — scripts, headlines & narratives in brand tone.
     
  4. Creativity in problem solving with AI — innovative solutions in branding & product.
     
  5. Testing creative concepts — rapid feedback on visuals/messages.
     
  6. Scaling creative production — repeatable systems for campaigns & launches.

 

Format: Full‑day (6h) online workshop, on‑site option available.  Bonus: creative prompt libraries & visual templates.

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